Day 27

To level up your digital presence, you should follow industry leaders Ann Handley, Joe Pulizzi, and Andy Crestodina. These experts offer exceptional value to advance your knowledge, business, and content marketing expertise.

Top Content Marketing Leaders to Follow

By:  Carolyn Wright

Ann Handley

• Who she is: The digital marketing pioneer, best-selling author of Everybody Writes, and Chief Content Officer at MarketingProfs.
• Why follow her: She consistently models the exact writing and storytelling methods she teaches. Her regular newsletter delivers sharp, witty advice that improves your email engagement and editorial standards.

Joe Pulizzi

• Who he is: The entrepreneur, author, and founder of the Content Marketing Institute.
• Why follow his work: He defines how brands build truly owned media channels and independent audiences rather than just renting space on social platforms. His insights help secure long-term business growth.

Andy Crestodina

• Who he is: The co-founder of Orbit Media and author of Content Chemistry.
• Why follow him: He provides practical, tactical advice on web design, analytics, SEO, and B2B digital strategy. His guides set the gold standard for clear, ethical marketing practices.